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Home » Muscle Milk Protein expands into United Kingdom

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Beverage NewsSports Drinks

Muscle Milk Protein expands into United Kingdom

RTD protein shake provides protein during pre-workout, post-workout, snacking occasions

April 3, 2014
KEYWORDS distribution deal / gluten-free / Muscle Milk / protein drinks / Ready-to-Drink (RTD)
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CytoSport, Benicia, Calif., recently expanded distribution of its Muscle Milk Protein ready-to-drink (RTD) protein shakes into select Boots and Sainsbury’s Locals locations in the United Kingdom. Available in 330-ml packages, the protein shakes contain 20 grams of dairy protein to boost athletic performance and promote healthy lifestyles, the company says. The drinks also are gluten-free and low in sugar, it adds.

“Since we offer the product at such important local retail partners, we’re excited to provide our U.K. consumers with Muscle Milk Protein … as a way to support workout and training routines or active lifestyles,” said CytoSport’s U.K. General Manager Steve Norris in a statement. “There are many benefits to incorporating protein into your daily diet, and we look forward to educating our consumers [about] the ways Muscle Milk Protein can fit into both men’s and women’s daily routines.”

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