This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies
By closing this message or continuing to use our site, you agree to our cookie policy. Learn More
This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • Home
  • Magazine
    • Current Issue
    • Digital Edition
    • Archives
    • Annual Manual
    • Newsletter
    • Contract Packaging Guide
  • News
    • Top 100 Beverage Companies
    • 2019 State of the Industry
  • Category Focus
    • Carbonated Soft Drinks
    • Bottled Water
    • Juice & Juice Drinks
    • Sports Drinks
    • Tea and Coffee
    • Energy Drinks & Shots
    • Alternative Drinks
    • Beer
      • Beer Market Report
      • Craft Beer Report
    • Wine & Spirits
    • Cannabis Beverages
    • Plant-Based Beverages
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
    • Beverage R&D News
  • Packaging
    • Packaging Material
    • Packaging Equipment
    • New Packages
    • The Packaging School
  • Operations
    • Plant Focus
    • Distribution
      • Fleet Graphics Award
    • Supplier News
  • New Products
    • New Products
    • Product Poll
    • New Product Submission Form
  • Directories
    • Annual Manual
    • Take a Tour
    • Contract Packaging Guide
  • More
    • White Papers
    • Market Insights
    • Market Research
    • Store
    • Custom Content & Marketing Services
    • Events
    • Polls
    • The Beverage Forum
    • BevOps Fleet Summit
  • Multimedia
    • Videos
    • Image Galleries
    • Podcast
    • Interactive Product Spotlights
    • Webinars
  • Contact
    • Advertise
    • Contact Us
Home » Mike’s celebrates 15th anniversary with new packaging, products

You have 0 Articles Left This Month. Register Today for Unlimited Access.

Beverage NewsBeer

Mike’s celebrates 15th anniversary with new packaging, products

Flavored malt beverage manufacturer evolves to meet consumer demand for fun, flavor

April 2, 2014
KEYWORDS flavored malt beverages (FMB) / frozen pouches / honey / Mike's Hard Lemonade / packaging redesign / peach
Reprints
No Comments

Mike’s Hard Lemonade Co., Chicago, is celebrating its 15th anniversary by leveraging the equity it has built in its flagship flavored malt beverage brand and releasing two new flavors, a reformulated offering, a new category entrant and new packaging.

“Looking back through the years, we have seen the progression from the original Mike’s Hard Lemonade expand into 14 different flavors and new product categories like apple ale,” said Mike’s Hard Lemonade Co. President Phil Rosse in a statement. “Each has been distinctively created to match our consumers’ passion for uniquely different, fun and refreshing tastes. And we’re just getting started.”
Mike's Hard Peach Lemonade and Mango Lemonade
This year, the company released Mike’s Hard Peach Lemonade, a spring seasonal offering, and expanded its Mike’s Frozen line to include Mango Lemonade. The frozen drinks in pouches originally made their debut last summer.

Mike's Lite Hard LemonadeAlso new this year is a reformulated Mike’s Lite Hard Lemonade, which now features honey as a sweetener. Available in Lemonade and Black Cherry Lemonade flavors, the new Mike’s Lite Hard Lemonade contains 30 percent fewer calories than original Mike’s Hard Lemonade with a higher alcohol by volume: 5 percent.

Mike's Apple AleFurthermore, the company continues its category expansion with the launch of Mike’s Hard Smashed Apple Ale, which is handcrafted with the juice of Washington apples. Smashed Apple Cider and Mike’s Authentic Shandy Hard Lemonade & Lager were Mike’s Hard Lemonade Co. first steps into the beer category last summer.

Mike's old to newAlso in line with the company’s 15th anniversary, it redesigned its packaging to put more emphasis on “Mike’s” in the lemon-shaped logo, thereby exemplifying the personal, first-name-basis connection that its consumers have with the brand, it says. The portfolio also showcases a more modernized look and shelf presence with a new, premium, long-neck glass bottle, it adds.

“Consumers, specifically millennial adults, are continually seeking out more flavor options for their broadening tastes,” Rosse said in a statement. “It is their willingness and openness that further fuels our commitment to delivering new and authentic tastes that appeal to experimental palates. Quality and innovation are key components of Mike’s DNA, and our consumers’ input and interest in experiencing new flavors will continue to be an integral part in our development of new products and the future expansion of the Mike’s product lineup.”

You have 0 complimentary articles left.

Register for free today to continue reading!

Already have an account? Sign in here.

Privacy Policy

Related Articles

Stone Brewing celebrates 20th anniversary with new brew

Mike’s Hard Lemonade pairs with Celebrity Chef Spike Mendelsohn

Jamba Inc. celebrates 25th anniversary with giveaway

The Republic of Tea commemorates anniversary with new blend

Related Directories

Bevcorp

Subscribe For Free!
  • Print & Digital Edition Subscriptions
  • Beverage Industry Insider eNewsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

2019 Beverage Innovations of the Year

2019 Beverage Innovations of the Year

Pepsi Sparkling Rose

Pepsi launches Sparkling Rosé at BravoCon

Owyn protein drink.

Plant-based options gain consumer appeal

Spritz Sparkling Tea

Premium tea ingredients leading the way in beverage development

Belfour Spirits

Readers name their favorite beverage of October

How To, Directory Videos

Events

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Beverage Categories

What beverage category will see the most growth among private-label brands?
View Results Poll Archive

Products

Beverage Quality and Safety

Beverage Quality and Safety

Based on an IFT short course, Beverage Quality and Safety offers information on the latest beverage industry trends related to products, processing, and packaging technologies - including new generation nutraceutical beverages

See More Products
webinars and events

Beverage Industry Magazine

Beverage Industry - December, 2019

2019 December

The December year-end issue features a cover story on “Innovations of the Year” and check out the companies honored with “best packages of the year.” The issue also includes a special report on contract packaging, the growth of private-label products and why “Opportuni-Teas” continue to abound for tea ingredients. As usual, the latest trends in new products, packaging and ingredients are highlighted. Happy Holidays to all!

Check back throughout the month for additional content.

View More Create Account
  • More
    • Subscribe
    • Annual Manual
    • Connect with BI
    • Editorial Guidelines
    • eNews
    • Featured Products
    • Food & Beverage Brands
    • List Rental
    • New Products
    • New Product Submission Form
    • Polls
    • Reprints
    • Survey And Sample
    • Want More?
    • Privacy Policy
  • Exclusives
    • Beer Market Report
    • White Papers
    • Videos

Copyright ©2019. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing