Hard ciders were popular in the United Kingdom for years before reaching the mainstream U.S. market. Likewise, stevia was used as a sweetener in Japan for decades before getting approval as a safe food additive in the United States in the form of Rebaudioside A, according to Cargill. Many trends are born overseas and eventually make their way to the U.S. market. But that doesn’t mean Americans can’t be trendsetters too.
Noting that U.S. consumption of liquid concentrates grew 85 percent last year, a recent report by Zenith International suggests that the United Kingdom, France, Germany, Italy and China could be next. These countries were identified as the greatest prospects for liquid concentrates by the global food and drink consultancy.