Zevia becomes first distributed zero-calorie, naturally sweetened CSD in MLB
Brand partners with Oakland Athletics in distribution, advertising agreement
Beginning with their 2014 Opening Homestand on March 29, the Oakland Athletics will introduce Zevia as the first-ever naturally sweetened, zero-calorie carbonated soft drink (CSD) in Major League Baseball. The team’s partnership with the Culver City, Calif.-based beverage company will make Zevia’s Ginger Ale, Cola, Ginger Root Beer, Cream Soda, Black Cherry and Grape CSDs available at concessions throughout O.co Coliseum in branded coolers.
"We are pleased to be working with Zevia to provide our fans with a natural, zero-calorie option,” said A's President Mike Crowley in a statement. "The A's have always been open to a new way of doing things, and we are thrilled that Zevia has come on board as a business partner."