Coca-Cola expands ‘The Ahh Effect’ campaign with commercials
Soft drink maker also expands online platform, behind-the-label content
Atlanta-based The Coca-Cola Co. is expanding its “The Ahh Effect” campaign with added features for its second year. The teen-focused effort will build on its history of innovation with several marketing firsts for Coca-Cola in interactive and broadcast media this coming year, the company says.
Launched as a socially and digitally led program last April, the campaign will continue to bring to life the feeling of happiness, uplift and refreshment people experience while drinking an ice-cold Coke, also known as “The Ahh Effect,” it says.