New Hope Natural Media, a Boulder, Colo.-based division of Penton, announced key trends in the global natural products marketplace at the 2014 Natural Products Expo West, which took place March 6-9 at the Anaheim Convention Center in California. Trends identified for 2014 include:
The tradeshow also broke records in terms of the number of attendees and exhibitors. The event grew 5 percent, bringing together more than 67,000 industry members, more than 2,600 exhibiting companies, and the most first-time exhibitors in the event's history, it says. Show organizers credit some of this growth to consumers’ increasing interest in natural, organic and healthy products, which represent a market segment that is poised to grow to $226 billion with an annual growth rate of 8.6 percent, according to the company.