Whether for new product launches or reformulations, natural zero-calorie sweeteners like stevia and erythritol are gaining ground in the beverage market, says Melanie Goulson, sweetness applications leader for Cargill, Minneapolis.
According to Chicago-based Mintel’s Global New Products Database, 245 new beverages were launched in 2013 that included stevia, stevia extract or erythritol in the ingredient panel compared with 87 in 2012.