Packing, wrapping equipment flexes to handle SKU proliferation
Equipment updates address different packaging sizes and styles
As a proliferation of new brands and flavors continues to hit the market, the beverage industry also has experienced an influx of new package styles and designs to help those products stand out on the shelf. “We are seeing a proliferation of new container styles as well as different sizes and styles of multi-packs to appeal to multiple market niches,” says Bryan Sinicrope, vice president of sales and marketing for A-B-C Packaging Machine Corp., Tarpon Springs, Fla.
Among those trends is the growth of the craft beer market, which has led to an increase of glass bottles in six-pack carriers, he adds. But as these different packages enter the market, packaging equipment, like case packers and wrappers, needs to evolve as well.