As the 65-and-older demographic increases in size and spending power, retailers, brand marketers and service providers have opportunities to better support the health and well-being of aging consumers, according to new findings from Nielsen, New York.

According to the Nielsen Global Survey about Aging, which polled more than 30,000 Internet respondents in 60 countries, 51 percent of global consumers surveyed said they do not see advertising that reflects older consumers, and half said it is difficult for an aging demographic to find product labels that are easy to read. With regard to products or services that meet aging consumers’ needs, 43 percent of global respondents stated they have trouble locating packages that are easy to open. In addition, more than four in 10 cannot find foods that met their special nutritional diets (45 percent), offered smaller portion-sized food packaging (44 percent) or featured clearly labeled nutritional information (43 percent).