Budweiser reveals ‘Rise As One’ 2014 FIFA World Cup campaign
Beer campaign includes TV ads, special-edition packaging
In anticipation of the upcoming 2014 FIFA World Cup Brazil, St. Louis-based Anheuser-Busch’s Budweiser brand revealed “Rise As One,” a global creative campaign on behalf of its sponsorship of the tournament.
As the official beer sponsor of the 2014 FIFA World Cup Brazil, Budweiser has designed a holistic creative platform under the “Rise As One” theme that will serve to celebrate the moments that unite and inspire fans around the world, according to the brand.