Apple & Eve acquires The Switch sparkling juice brand
Acquisition supports juice company’s expansion into school nutrition channel
Port Washington, N.Y.-based Apple & Eve LLC acquired The Switch Beverage Co., a Darien, Conn.-based marketer of 100 percent sparkling juices. The acquisition supports Apple & Eve’s plans for growth and expansion in the school nutrition channel, the company says. Terms of the acquisition were not disclosed.
Founded in 2001, The Switch Beverage Co. offers seven sparkling juice flavors that are available in 8-ounce slim cans. The sparkling juices are targeted primarily toward the kindergarten through 12th grade school nutrition channel but also are available at grocery and club retailers.