New Holland Brewing Co. collaborates for Carhartt’s 125th anniversary
Commemorative craft beer set for fall release
Holland, Mich.-based New Holland Brewing Co. announced a collaboration with Carhartt, a Dearborn, Mich.-based work wear brand, to brew a craft beer in honor of the clothing manufacturer’s 125th anniversary. The new brew will pay tribute to the hard-working people who wear Carhartt clothing, the companies say.
New Holland and Carhartt will collaborate throughout the production process including determining the concept; selecting Michigan-made ingredients; as well as brewing, packaging and distribution in order to create the beer in time for a fall 2014 release, the companies say.