February brings one of the most anticipated events of the sports year: the Super Bowl. After more than 108 million viewers tuned in to watch the big event in 2013, according to ESPN, beverage brands made sure to grab a piece of this year’s viewership with marketing programs surrounding the Feb. 2 event.
Following its Super Bowl premiere in 2013, SodaStream hit the field once again with a fourth-quarter ad highlighting its at-home soda machine and drink mixes and featuring its new global brand ambassador, Scarlett Johansson. The ad served as the kickoff for SodaStream’s 2014 global ad campaign.