Sailor Jerry's brands fans with free tattoos, new Belvedere bottle 'lights' up club experiences
Last summer, Jones Soda Co. partnered with Chrysler Group LLC’s Fiat automobile brand to host a photo contest in which consumers could submit pictures of the new Fiat 500e for a chance to win the electric car as well as surf lessons with Jones-sponsored professional surfer Brianna Cope. As a result, the companies announced that Jamie Moore from San Francisco won the “Jonesin’ for a Fiat 500e” photo contest with his shot of a man skateboarding behind the car. The photo will appear on bottles of Natural Jones Soda this year. The contest was part of a larger integrated marketing campaign for Jones Soda and the Fiat brand to celebrate the companies’ new products — Natural Jones Soda and the Fiat 500e — which both launched exclusively in California last summer.