Caribou Coffee creates larger-than-life Pinterest board inside Mall of America
Real Inspiration Blend coffee inspired by Pinterest fans
To celebrate the creativity of Pinterest users and the launch of its new Real Inspiration Blend coffee, Minneapolis-based Caribou Coffee will unveil a 64-foot-tall Living Pinterest Board in the Mall of America on Feb. 3. Like the social media site, the display will offer interactive components with the goal of spreading inspiration to shoppers in the Bloomington, Minn., mall.
Consumers who visit the Living Pinterest Board between Feb. 3 and 13 will have the opportunity to immerse themselves in five interactive “pins” created by Caribou: