Coca-Cola celebrates football dreams in Super Bowl commercial
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Atlanta-based The Coca-Cola Co. is using one of its two 60-second Super Bowl ads to emphasize consumers’ dreams and aspirations. The commercial, “Going All the Way,” tells a story of triumph over adversity, the company says.
Set to House of Pain’s “Jump Around,” the ad centers around Adrian, a high school football player struggling to fit in and make his mark. He catches his big break when the opposing team fumbles the ball, and it lands in his arms. With support from his team and the crowd in the stands, he breaks through, perseveres and achieves greatness. After scoring a touchdown and then running through the streets of Ashwaubenon, Wis., his dreams are realized when he runs the length of Lambeau Field, performs a touchdown dance, and attempts his own Lambeau Leap in front of a nearly empty stadium. He celebrates a moment of happiness and accomplishment when a groundskeeper hands him a Coca-Cola.