Core Power sponsors 2014 Reebok Spartan Race series
Protein drink brings natural energy, recovery benefits to athletes
Core Power, a brand of Chicago-based fairlife LLC, signed on as the national sponsor and official protein drink of the 2014 Reebok Spartan Race, a global obstacle race series. The partnership pairs two companies committed to providing athletes and active individuals with tools and experiences designed to enhance sports performance.
“Our team has developed a superior protein drink for fitness enthusiasts who need to fuel their physically active lifestyles,” said Steve Jones, chief executive officer of fairlife, LLC, in a statement. “Spartan Racers are serious athletes and inspirational fun-loving people — they need and deserve a better protein drink.”