Anheuser-Busch announces Super Bowl XLVIII ad lineup
Bud Light to debut new creative campaign during the big game
St. Louis-based Anheuser-Busch, a subsidiary of Anheuser-Busch InBev (AB InBev), announced that it will debut five ads during the Super Bowl XLVIII broadcast on Fox on Feb. 2. The company’s Bud Light and Budweiser brands will be featured in 3.5 minutes of game-time commercials.
“The Super Bowl is the biggest moment in sports and advertising,” said Paul Chibe, vice president of U.S. marketing for Anheuser-Busch, in a statement. “With the largest television audience of the year, it’s an unprecedented opportunity, and we make the most of it. We have a game plan in place this year to deliver creative that celebrates Bud Light and Budweiser while reaching loyal beer drinkers and new generations.”