Consumers are 'drinking less but drinking better,' Technomic reports
Although consumers continue to control their spending on-premise, thereby slowing growth in the channel, premium adult beverages are bringing momentum to the segment, according to Chicago-based Technomic Inc.’s 2013 BarTAB Report. In particular, higher-priced spirits and beers are growing in restaurants and bars, it reports.
In 2012, the on-premise channel grew 0.7 percent in total volume to reach 1.9 billion gallons, and sales rose 3.5 percent to $97.3 billion, it notes. However, Technomic projects there will be slight declines in volume but continued dollar growth in 2013 and 2014.