Choosing a craft beer from the wide range of brands and styles available can be difficult for the uninitiated consumer, experts note. One way a craft beer brand can help educate consumers about its beer is through food pairings, suggests Sarah Theodore, global drinks analyst at Chicago-based Mintel.
Last month, Chicago-based craft brewer Baderbräu Brewing Co. took a twist on more traditional craft beer pairings and showed how its Chicago Pilsener, Oktoberfest lager and Red Velvet winter bock beers pair with bacon.