What does it take to make a great package? According to Beverage Industry’s Best Packages of 2013 survey, emotional appeal, form and function, and a custom shape can give brands a leg up in the competitive beverage marketplace.
The Beverage Industry editors examined the plethora of new products and package redesigns that were released in 2013 and whittled down the list to our Top 10. These packages were then put to a reader vote on bevindustry.com. After a record-breaking 1,489 votes, you, the readers, selected the following Top 5 packages to win the title of the Best Packages of 2013.