For the third year in a row, Milwaukee-based Lakefront Brewery Inc. is celebrating Black Friday with a limited-edition beer. The special brew, Black Friday Imperial India-Style Black Ale, will be available at the brewery on Nov. 29 only.

The 10 percent alcohol by volume dark ale was first created for last year’s Black Friday event and sold out in 90 minutes. This year, the brewery more than quadrupled the size of its batch and will offer 5,000 22-ounce bottles with sales limited to three bottles a person, while supplies last. The first 1,000 people to buy the beer also will receive a limited-edition Black Friday pint glass.