Innova reports top food and beverage trends of 2014
Trust, traceability could be keys to boosting consumer confidence
Innova Market Insights, the Netherlands, released its Top 10 list analyzing the latest trends impacting the food and beverage industries. Some of the top trends include moves to reduce the amount of food waste as consumers simultaneously adapt their habits in times of continuing austerity. These trends come as the industry focuses on regaining consumer trust, following a year of negative headlines, the market research firm says.
“Traceability is high on the agenda, and manufacturers are actively marketing this to consumers,” said Lu Ann Williams, director of innovation at Innova, in a statement. “For example, global product launch activity featuring the word ‘origin’ for claims purposes increased by 45 percent for the first half of 2013 compared to the second half of 2012, with further growth anticipated. Among the leading market sub-categories responsible for this growth are cheese, chocolate and coffee.”