Every brand has a story to tell. Irish whiskey brand Tullamore D.E.W.’s story begins in the town of Tullamore, Ireland. Before the whiskey label’s 1829 founding, the town of Tullamore was destroyed by a fire in 1785. From the ashes of this devastation, the town rebuilt itself and then added a phoenix — a mythical bird that erupts in flames at its death and then is reborn from its own ashes — to its coat of arms to commemorate its resilience and optimism.
In line with this bit of Irish history and folklore, the brand named its newest limited-edition whiskey blend Phoenix. The 55 percent alcohol by volume (ABV) whiskey is a blend of grain, malt and pot-still whiskeys and is finished for two years in a sherry cask.