In order to garner consumer attention, beverage-makers are capitalizing on the power of consumers’ five senses.
Earlier this year, The Coca-Cola Co. released a print advertisement in Dubai designed to entice consumers to sample and talk about its new-and-improved Fanta Orange soda. To do so, the ad encouraged readers to remove the page from its protective sleeve, tear off a piece, and eat it. The ads were made from edible rice paper and infused with the proprietary Fanta Orange formula.