Wat-aah! Boo bottle will continue brand’s support of Drink Up
New York-based Wat-aah! released its Wat-aah! Boo limited-edition bottle to celebrate Halloween and to promote healthy hydration in support of the Partnership for a Healthier America's (PHA) Drink Up initiative. On the label, the brand's Wat-aah! Boy character is portrayed in silhouette and screaming, "Boo!" to surprise its audience, the company describes.
The Wat-aah Boy also is surrounded by Halloween imagery including a witch, a ghost, a haunted house, a pumpkin and a full moon, each drawn using simple graphic lines. The Drink Up logo is featured as the body of a black spider crawling up a web, which serves as a background for the entire scene. The copy on the back of the label reminds consumers to drink water throughout their Halloween celebrations as they go trick-or-treating and consume sugary treats.