Brand encourages consumers to scan product labels to access digital content
Seagram’s Gin, a brand of New York-based Pernod Ricard USA, launched its new Ginsider mobile application. The new app allows consumers to scan Seagram’s Peach and Pineapple Twisted Gin bottles to reveal exclusive videos and share them with friends through social media.
Consumers of legal drinking age with iPhones or Androids can download the Ginsider app for free once they have validated their age. Then, instructions appear that guide consumers to scan the label on a bottle of Seagram’s Pineapple Twisted or Seagram’s Peach Twisted Gin. Once scanned, consumers can view videos and learn how to make a Seagram’s Gin signature cocktail. The Ginsider app also encourages consumers to share content and interact with the brand and each other using Facebook and Twitter.