Whether it’s because of its weight management capabilities or its preventative links, fiber is putting its stamp on the American diet. According to the Academy of Nutrition and Dietetics, fiber can contribute to good health in many ways, including preventing heart disease, diabetes, digestive problems and weight gain. However, experts note that many consumers are not getting the recommended daily amount (RDA) of fiber, which is 25 grams for women and 38 grams for men, according to the Chicago-based organization. After age 50, the RDA decreases to 21 grams for women and 30 grams for men, it adds.

Patrick Luchsinger, marketing manager of nutrition for Ingredion Inc., Westchester, Ill., notes that internal research by the company found that high-fiber diets are more popular now than low-fat or low-calorie diets, with consumers increasing their fiber intake during the last couple of years; however, the average adult still consumes only 15 grams of fiber a day. He adds that research by Chicago-based market research firm Mintel states that many consumers still have negative perceptions about fiber taste.