Wat-aah! launches new TV commercial in support of ‘Drink Up’ campaign
New commercial features Yung Day 1 music group
New York-based Wat-aah!, a premium brand of functional water for kids and teens, is helping to promote healthy hydration and the “Drink Up” initiative led by the Partnership for a Healthier America (PHA), Washington, D.C., and its honorary chair, first lady Michelle Obama, through a new TV advertisement. In the commercial, Atlanta-based children’s music group Yung Day 1 releases its first single, "Drink Wat-aah!," to encourage kids to hydrate healthily with the water.
Yung Day 1, a hip-hop group made up of siblings Yung Suum, JDash, Mook Mook, QBeezy and Count Dollaz who range in age from 8- to 13-years old, first discovered Wat-aah! while grocery shopping with their mother, Brandi Haulcy. They say they were immediately drawn to the brand, its colors and its cartoon figure and asked their mom to purchase the product for them. Wat-aah! became their favorite drink and "Drink Wat-aah!, Wat-aah!" became a common phrase in their home, according to the brand. The group then decided to compose a song, choreograph a dance, and film a music video, with the hopes that it would reach their friends and other kids both inside and outside of their own community.