Heineken’s holiday program invites consumers to ‘Celebrate Together’
Beer brand releases holiday packaging as part of promotion
White Plains, N.Y.-based Heineken USA, a subsidiary of Heineken International BV, announced this year’s “Celebrate Together” holiday program scheduled to hit retail outlets beginning Nov. 1. At the center of the program, limited-edition bottle labels and promotional packaging on Heineken Lager 12-packs will be available to enhance the holiday experience and drive repeat visits to retail outlets throughout November and December, the company says.
Four different limited-edition bottles celebrate Heineken milestones, including designs that represent the brand’s beginnings, its global presence, and its ongoing commitment to innovation. Each holiday-themed 12-pack of limited-edition bottles also features an in-pack code that consumers can use to enter to instantly win a $50 gift card.