As a father to a 2-year-old daughter and an 11-month-old son, Vita Coco Co-Founder Michael Kirban was concerned about the number of artificial, sugary drinks marketed to children. Therefore, he decided to leverage the New York-based company’s Vita Coco brand to create a healthful coconut water line specifically for kids between the ages of 2 and 8.
Once a formulation was developed, however, it needed a kid- and parent-friendly package design to get it off store shelves. Thus, Vita Coco teamed up with New York-based design firm Moxie TM Inc. to create the branding and packaging for new Vita Coco Kids, which is available in Paradise Punch, Apple Island and Very Cherry Beach flavors.