By the time you’ve finished reading this article, between 5,000 and 6,000 tweets about beverages will have been sent across the Twittersphere, according to Rob Goulding, director of the multi-channel sector for San Francisco-based Twitter Inc. In fact, more than 1.5 million conversations about beverages happen every day on Twitter, he says.
With engagement numbers like these, it makes sense that beverage brands would want to turn to social media to connect with their fans and even pull new product development ideas from them. In fact, social media can be helpful in multiple steps of the product development process from idea conception to development to launch.