Brands craft beer-centric recipes and pairings to highlight brews’ features
The U.S. craft beer market has continued its upward trajectory trends. According to the Brewers Association (BA), American craft beer dollar sales rose 15 percent and volume grew 13 percent during the first six months of 2013. In comparison, dollar sales increased 14 percent, and volume grew 12 percent during that same time period last year, the Boulder, Colo.-based association reports.
As the craft beer segment is burgeoning, opportunities also are popping up for brand owners to highlight their brews’ characteristics. In June, the BA hosted Savor: An American Craft Beer & Food Experience, a craft beer and food pairing event that featured 76 small, independent craft brewers and 39 different beer styles.