In Roald Dahl’s 1964 children’s novel “Charlie and the Chocolate Factory,” Charlie is a poor boy with big dreams. Although his dreams come true in the end, finding the golden ticket inside a Wonka Bar was no easy feat for him. In today’s world of social media, however, contests like the one Charlie won have become a little easier.
Arizona Beverages recently held a nationwide promotion enabling consumers to win Shaquille O’Neal headphones; a limited-edition O’Neal poster; a Soda Shaq Swag Bag; four cases of Soda Shaq; or a meet-and-greet with O’Neal including round-trip airfare for the winner and one guest, a one-night hotel accommodation, and a $500 spending allowance. All the consumer had to do was find one of five Soda Shaq Golden Cans in one of five unspecified 7-Eleven stores across the country. Sound difficult? Luckily, consumers had social media on their side.