Pepsi kicks off NFL season with ‘Are You Fan Enough?’ campaign
Marketing effort to celebrate fan enthusiasm, connect fans with the game all season long
Purchase, N.Y.-based PepsiCo’s Pepsi brand is kicking off the 2013 NFL season by celebrating the passion and excitement that fans everywhere have for the game of football with the launch of a multi-faceted brand campaign titled "Are You Fan Enough?" Pepsi will enhance the fan experience throughout the season by bringing them closer to the teams, players and ultimately the game, according to the brand.
The campaign is the centerpiece of a broader marketing effort around bringing fans special sports and entertainment content and experiences throughout the NFL season. To kick off the campaign, Pepsi debuted a new TV spot Sept. 5 to celebrate the start of the 2013 season.