Whether seeking a caffeine fix or a social beverage, more Americans are sipping on coffee, according to the National Coffee Association of USA Inc. (NCA), New York. In its “2013 National Coffee Drinking Trends” market research report, the organization found that 83 percent of the U.S. adult population now drinks coffee, which is a five-point uptick compared with last year. Daily consumption remained steady at 63 percent, and once-a-week consumption has risen to 75 percent, it says.
From 2008 to 2013, revenue in the retail coffee market grew at an average annual rate of 5.6 percent to $27.9 billion, according to Santa Monica, Calif.-based IBISWorld’s May 2013 report “The Retail Market for Coffee in the US.” The market research firm also expects the retail coffee market to grow 5.7 percent this year, says Industry Analyst Andrew Krabeepetcharat.