Mountain Dew, Doritos to host Every 2 Minutes auctions
Brands give fans the chance to bid for Xbox One systems
This fall, Purchase, N.Y.-based PepsiCo’s Mountain Dew and Doritos brands will give fans a chance to bid on thousands of Xbox One entertainment systems through their "Every 2 Minutes" online auction experience.
By purchasing specially marked packages of Mountain Dew and Doritos products, fans can collect codes to enter the auction and submit them online at www.every2minutes.com beginning Sept. 30 to start banking their points. Each code also gives the participant one entry into the daily sweepstakes for an Xbox One. Starting Nov. 5, participants can use their banked points to bid to win Xbox One entertainment systems in nightly auctions closing every two minutes from 9 p.m. to 2 a.m. Eastern time through Dec. 9. Participants also can use points to earn exclusive gear in the marketplace until Jan. 17, 2014.