Wat-aah! to sponsor ‘Songs For A Healthier America’ program
Functional water brand partners with Hip Hop Public Health, Partnership for a Healthier America
New York-based functional water brand Wat-aah! announced its role as presenting sponsor of the "Songs for a Healthier America" program, which will be produced by Hip Hop Public Health (HHPH), and Washington, D.C.-based The Partnership for a Healthier America (PHA), whose honorary chairwoman is First Lady Michelle Obama.
"Songs for a Healthier America" is a multi-genre compilation album that will be accompanied by "Instant Recess," a series of 10-minute videos designed to engage the youth in physical activity. The 19-song album, which can be viewed here, features notable artists including Jordin Sparks, Ashanti, Ariana Grande, Travis Barker, Matisyahu, Ryan Beatty, Doug E Fresh, DMC from rap group RunDMC. Dr. Oz and many other celebrities also will make appearances. A soon-to-be released interlude on the album will highlight Wat-aah! and the importance of healthy hydration, according to the brand. The overall mission of the album is to encourage healthy eating, drinking and exercise to help reduce childhood obesity.