Consumer interest growing in mixers used in cocktails at restaurants and bars
Following the growth trend in spirits and the rise of cocktail culture, mixers used in the preparation of cocktails and mixed drinks in restaurants and bars are on a solid growth trajectory, according to the “On-Premise Bar Mixer Marketplace” report by Chicago-based Technomic.
The market research firm defines the mixer category as non-alcohol beverage ingredients used in spirits-based mixed drinks and cocktails, including prepared mixes, juices, carbonated soft drinks, syrups/flavorings, purees, tonic waters and energy drinks. Mixers reached 130 million finished gallons in 2012, which is a 2.5 percent increase compared with 2011, and the category is expected to continue on a steady growth trend in 2013 and 2014, according to the report.