With a company history that spans more than 90 years, The Double Cola Co. has a lot from which to pull influence. But the Chattanooga, Tenn.-based company isn’t resting on its laurels. Instead, it continues to give its established brands a contemporary touch and is now making its first push beyond the carbonated soft drink (CSD) market, which has been its sole focus until recently.
“Today, we’re taking a 360-degree approach to developing all areas of the company, both internally and externally, from administration, to sales and marketing, to [research and development],” says Gina McCommon, vice president of The Double Cola Co. “We’ve also made a concerted effort to be more responsive to the needs of our customers, both proactively and reactively, which has helped us to continue to grow over the last many years.