The excitement surrounding the lives of flappers and fun-seekers of the Roaring ’20s still enchant many of us almost a century later. This culture also recently inspired some interesting beverage marketing pushes, particularly following the premiere of Warner Brothers Entertainment’s “The Great Gatsby” movie last month.
“The Great Gatsby,” based on the F. Scott Fitzgerald novel, revolves around the wealthy, young Jay Gatsby (played by Leonardo DiCaprio) who frequently throws lavish parties complete with bootlegged alcohol during the Prohibition era.