By the end of this month, it will finally be summertime. For those of us in cold-weather states, it seemed like summer was never going to come, but now it’s finally time to enjoy all the fun activities, food and beverages of the season. My summer plans include a long summer reading list, fun runs and backyard parties. But summer also signifies some great things in the beverage industry, including engaging marketing programs.
Although Father’s Day technically still is in the spring, the holiday in my family usually signifies the start of our many summer holiday and birthday get-togethers and is always a relaxing, fun day. Recognizing the fun that families associate with their dads and Father’s Day, Speyburn Single Malt Scotch Whisky announced its Reconnect Father’s Day Photo Contest for outdoors enthusiasts, running through June 30. Speyburn consumers and outdoors enthusiasts alike can upload a photo
of a favorite trip or outdoor adventure with the dads in their lives, along with a 100-word description of the “reconnect moment” to the Speyburn Facebook page. Once they have entered, fans can invite family and friends to vote for their submission. The submission with the most votes will win a prize package from Speyburn and a $500 Orvis gift card. One runner-up also will receive a $100 Orvis gift certificate and Speyburn merchandise.