Redd's Apple Ale, a brand of Chicago-based MillerCoors, released the Redd's Apple Launcher, a high-powered, robotic apple cannon that can be shot using the Internet.

This breakthrough in apple aerodynamics was born when engineers from Discovery Channel's new reality contest, "The Big Brain Theory: Pure Genius," were challenged to build an apple launcher that could be operated virtually from a home computer. Now, Redd’s Apple Ale is bringing this concept to fans’ computer screens across the country. Housed in a remote warehouse, the Redd's Apple Launcher is set in a bar scene where users have the chance to aim and fire mock apples at targets for the chance to win exclusive Redd's Branch Out experiences and rewards from discount website Living Social.