Flavor innovation helped boost the spirits industry in 2012 and is fostering continued growth in 2013, according to Chicago-based Technomic’s recently released “2013 Spirits Trends in Adult Beverage (TAB)” report.
“Many of the trends that drove the spirits market in 2011 continued in 2012, such as premiumization and consumer interest in exploring different categories, but the real driver was product innovation, particularly around flavor,” said Donna Hood Crecca, senior director at Technomic, in a statement. “Spirits suppliers came to market with compelling products featuring interesting and sometimes unexpected flavor profiles. Consumers were intrigued, especially the all-important millennial consumer group.”