Collaboration campaign supports new Skyy Infusions Moscato Grape
Skyy Vodka, a brand of Campari America, San Francisco, announced the launch of its newest advertising and social media campaign, titled "Be Part of the Art," to support its new Skyy Infusions Moscato Grape vodka.
The Skyy Infusions Moscato Grape "Be Part of the Art" campaign began May 20 with TV advertising and online activations reflecting multiple facets of modern hip-hop culture and nightlife. The TV commercial features a collaboration between hip-hop artist Theophilus London, music video director Anthony Mandler and award-winning artist Kadir Nelson and was produced by Believe Media, Los Angeles.