Coca-Cola ‘Gets the Ball Rolling’ for a fun, active summer
Company sets goal to inspire 3 million people by making activities and sports gear available all summer
Coca-Cola USA, a division of The Coca-Cola Co., Atlanta, is gearing up for summer with the launch of its “Get the Ball Rolling” initiative with events that encourage activity and fun for millions of consumers across America.
For example, the company will give out thousands of Coca-Cola soccer balls at major events like the Coca-Cola Swelter Stopper and through mycokerewards.com. Every weekend from June 21 to Sept. 2, the company also will distribute one Shine activity tracker by Misfit every hour from sunrise to sunset Eastern Daylight Time (EDT) through mycokerewards.com. In addition, Coca-Cola Happiness Trucks will roll into certain towns to host dancing and activity events across the country.