Fruit2O launches app to help fans dial back social media over-sharing
Fruit2O, a brand of Sunny Delight Beverages Co., Cincinnati, released a new campaign that encourages fans to “dial back” social media over-sharing.
The centerpiece of the campaign is the Fruit2O Dial it Back Facebook app. Dial it Back monitors fans’ Facebook posts and updates to create a humorous infographic dashboard that highlights the areas where fans might want to “dial it back,” the company says.