Svedka Vodka, an import brand of Victor, N.Y.-based Constellation Brands, will launch a national integrated marketing campaign featuring outdoor, digital, social, print and experiential activations this month. The brand, which is imported by Spirits Marque One LLC, New York, will highlight in the new advertising campaign bold imagery that expresses the “possibilities that may unfold” with Svedka. For example, the product-focused executions showcase vibrant colors and liquid cues surrounding a Svedka bottle that depicts the energy and anticipation of what can happen at any given moment, the company says.
“This campaign showcases the dynamic energy and imagery that connects the consumer more closely with the product, creating a tangible sense of immediate future,” said Diana Pawlik, vice president of marketing for Svedka Vodka, in a statement. “It's all about the possibilities of the ‘now.’”