Almost everywhere consumers turn they encounter some form of advertising, whether it’s on TV, on the radio, in public spaces and print media, on websites and mobile applications — the list goes on and on. Many consumers have even gotten good at tuning out the ads around them. To stand out among the white noise in the sea of ads, advertisers have to get creative to better engage consumers.
Although interactive ads in the digital world are not a new development, some companies have been taking interactive advertising to a whole new level in the physical world.