Vermont Hard Cider Co. President and Chief Executive Officer Bret Williams estimates that when he joined the Middlebury, Vt.-based company in 1996 as its first sales associate that the company shipped approximately 300,000 cases a year. In 2012, the company shipped 3 million cases of its Woodchuck Hard Cider brand, he says.
Still operating out of the same 62,000-square-foot facility, the company is “busting at the seams” to keep up with demand from all 50 states. For the last two years, offices were relocated to portable trailer units, and toward the end of 2012 into early 2013, those offices moved to a satellite location just around the corner from the cidery.